Friday, 27 June 2014

Representation through Music Videos.

Voyeurism- Freud:erotic pleasure can be gained by looking at a sexual object (preferably when the object is unaware of being watched).


Katy Perrys' Roar is a good example of voyeurism, although Perry is doing nothing of a sexual nature, climbing and exploring through a jungle, men are still watching her in a sexual type way, depriving fanataties from the situation, while Perry is unaware of the attention.

Exhibitionism - Female performers being at once sexually provocative and apparently in control of and inviting a sexualised gaze in what could be termed as the opposite of voyeurism.

 Male Gaze- Laura Mulvey 1975 proposed that because filmmakers are predominantly male the presence of women is often for the purposes of display (rather than narrative). This is to facilitate a voyeuristic response in spectators, which presumes a male gaze (regardless of the gender of spectator) one that is or may feel like a powerful controlling gaze at the female on display who is effectively objectified and passive. In male performance videos the voyeuristic treatment of the female body is often apparent, with the use of dancers as adornments to the male star ego.


Rihanna is a great example of an exhibitionist, she is sexually provocative by wearing a small silver fabric covering her boobs and ripped demin shorts that may not as well be there, she seems to be in complete control of the male sexual gaze. By Rihanna touching her body as well as the dancers themselves dancing provocatively the video is a great example of male gaze.

Female Gaze is the opposite to male gaze this is when the men seem to be objectified or over sexualised, a great example of this is Madonna's Girls Gone Wild. (Homosexuality)


The over sexualsiation of the Men of Madonna's video is rare, woman are more subjectified to gaze then men, this is also a great example for homosexuality, you have the two men sharing an apple,although there is nothing overally sexual about it the way it has been produced makes the act very sexual along with the men dancing in high hills also shows the female gaze.

Strong female


Avril Lavigne is a great example of a strong female, she go against the norms of a 20th centuray female pop star, shes the dying make of pop stars that don't dress sexually but dress to represent her music and videos such as smile shows that you don't have to dress sexually to get the message across.

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