Tuesday, 20 January 2015

4) How did you use media technologies in the construction,research,planning and evaluation stages?

Whilst creating my music video, I used multiple media technologies both hardware and software, most of which I used last year when we created the film opening, however due to the challenging aspects of a music video I also widened my technological skills and used different hardware/software. By incorporating different programs technologies throughout the process, from pre-production to post-production, especially doing the evaluation stage, new software allowed me to explore different ways of presenting my findings. Below is a brief video of all the hardware and software I used throughout my A2 music video process.



Researching and Planning

When deciding what song to use, I brain stormed what songs where popular a few years ago, I wanted to find an artist that was newer to the music scene, this allowed me to create a music video without compromising the artist integrity but following their music video patterns. After much deliberation, I decided to go with Emeli Sande, although she has a unique voice she was still new to the market. Jaya also able to portray someone who could sing in that tone, which helped greatly when making the 'artist'  more believable.














I used Youtube, Google images and Pintrest to help me create the different looks in our music video.


Working alone meant that I could stick to my own schedule, however because I use Jaya in my video I use Iphone Imessage to contact her so we could come up with a day that suited us both. During these conversations I told Jaya what outfits she would need to bring and what shots we would be shooting that day. We also used FaceTime in which we could go through Jayas wardrobe and find outfits that suited the shots I wanted.


During Production

I used two different cameras during production, one for photos and one for recording. I used the Nikon D3200 camera for photos, as they produced better quality photos than the handy-cam, and used the Sony Airforce Handy-cam for recording as it was lightweight and easy to record with. In terms of lighting I generally used the spiderlight TD6 and the Photosel LA11E21 Light, these created a base light for all the shots we created. When shooting the performance shots we created a black canvas that stood behind Jaya, and since we where in the school drama studio and we had professional lighting system, we used that to our advantage. Creating different coloured lights to create different effects, this made the shots look like a 'real' performance instead of a staged one.

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